Google does show you an exact search string…to a point. For example, in the keywords used to find my site, I see that there are several including ‘Jerri L Ledford’ and ‘Identity Theft.’ What I’m not sure of is how detailed the search string will get. For example, your “cost of loft insulation” will likely show up as ‘cost+loft+insulation.’ Some words are omitted, because they’re so common.

Does that makes sense? It’s early and I’m not certain my brain is fully functional.

Hope it helps!
Jerri

eg If I’m using the term “loft insulation” in my Adwords Creative, and a searcher types in “cost of loft insulation” into Google, and then clicks on my creative, can I find the string “cost of loft insulation” anywhere in Analytics?

I know Analytics shows the information about your Adwords Keywords, but does it show the actual string that was typed?
as I’d like to use this information in my Adwords Campaign, but can’t seem to find it…