Google Analytics How-to

Using Google Analytics to Improve Web Site Effectiveness.


About Google Analytics

Google Analytics is a software service from search engine behemoth Google. We wrote a book on it which you can buy at Amazon. We don’t own, or pretend to own the Google trademark and we try to use it correctly. Google answered our questions as we wrote the book, but they never said anything about endorsing it. Any mistakes, out of date bits and etc are ours, not Google’s.

All the same, we hope you buy it.