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Archive for the 'Book Promo' Category

Promoting a Google Ananlytics Book

Saturday, August 19th, 2006

So something funny happened to me yesterday and I thought I’d share it since I don’t have huge amounts of actual content. More content later, I promise.

The night before I had been mucking around on Amazon, looking at all the people who reviewed books like ours–the same books we list in our “further resources” section in the first chapter of our Google Analytics book. Most of them are generally about analytics, rather than beeing about Google Analytics. But we need the reviews, ya’ know?

So I was contacting reviewers through their email or web site if they listed one and through Amazon’s Invite as Friend feature if they didn’t. I offered review copies of our book to people who would post reviews. Response, BTW, has been rather good. So far about 12 of the 25 or so people I contacted have replied and requested review copies.

One declined and it’s about this one I’m writing. He wrote me that he was swamped. So I wrote back that I understood being busy and it was okay and if he got unbusy, he should give me a yell. Fair enough.

I guess having seen our blog, he came and wandered around—wish it made him want to review the book, he was a top reviewer at Amazon—but apparently not. But he did reply that he thought my bio was “amazing.” Now, personally, I’ve always found Jerri to be far more impressive. People outside of IT have actually heard of her clients. But, one takes compliments when they come… and gives a self-deprecating reply. Mine was:

“Gee, I didn’t know the tomatoes were that impressive.”

Don’t get it? Visit our About the Authors page for a clue-stick with which to beat yourself.